Archive for the ‘PR’ Category
Done is far better than perfect, especially when there’s a bus
A few weeks ago I attended a Schulich School of Business alum event with a couple girlfriends who went to York. The last session of the day had panelists from Nielson, LinkedIn and Facebook. Some words from the guy from Facebook stuck with me, probably because I have been thinking a ...Read More
Marshall McLuhan’s Coach House
Before heading out to Doors Open Toronto (DOTO) on the University of Toronto campus to checkout the Marshall McLuhan Coach House I was chatting on the phone with my dad. I asked him if he remembered who Marshall McLuhan was because I had read he was a household name in the ...Read More
A poster for PR
April 18, 2011 UPDATE So great news, my abstract for a poster was accepted and I will be presenting in Saint John, NB in June. It will be a humbling experience no doubt. My poster is below. Since we're using APA style I largely depended on this handout on poster ...Read More
Stay on top of headlines
After completing my accreditation in public relations (APR) recently, a number of people said to me that they would find the oral part of the exam, where they question you about current events, the most challenging. (After a year-long process, you write for 3.5 hours then you have an oral ...Read More
Week 1: RACE formula; question the paradigm
“If you want to change a system, the most powerful way is by questioning the paradigms behind it.” Bud Cadell After I wrote questioning whether PR’s RACE formula was outdated, I was chatting with a PR colleague about the feedback that I received - it was like I told PR practitioners ...Read More
Recommend a Blog: Understanding media through Marshall McLuhan
In October, I came across this blog through Twitter when blogger Julien Smith posted "If you aren't reading this Marshall McLuhan blog, you can't really understand media, sorry." It was an interesting concept. Micheal Hinton, a communications consultant from Montreal, posts 300 days in a year about something Marshall McLuhan said and ...Read More
Change your luck
NOTE: Most of my career has been in public relations with the last 7 years finding a passion for social media, largely due to luck. While this post is much broader view about life, this outlook - when wading into to sea of social media - will help you find ...Read More
The “Date with Chef David Adjey” experiment
When we found out who our next Guest Chef in Residence was going to be ("Canada's Gordon Ramsay": Chef David Adjey from Restaurant Makeover), we knew we wanted to do something different in terms of social media, in addition to the traditional media we were inviting. Unlike with the launch ...Read More
YouTube: Power to communicate with one (Olympic gold-medal-winning coach)
People usually think of YouTube as an opportunity to communicate with the masses. Because the tool is so easy to use and so easily accessible, it also can be very powerful when you want to connect with an audience of one. On Friday, NAIT had a pep rally for curling team ...Read More
Thoughts on attending the Olympics
Anyone who’s been around me in the past few years or so knows I planned to go to Vancouver 2010. It was watching the ’88 Calgary Olympics with my little brother that made me an extremely proud Canadian. Patriotism is what the Olympics have always represented for me. Being there completely ...Read More