Archive for the ‘Traditional Media’ Category

The PR machine

This morning I was listening to Q on CBC Radio. In his opening essay, host Jian Ghomeshi was talking about a study on the changing newsroom with the infiltration of social media. The findings from the research were that newsrooms still rely heavily on PR folks to source and verify stories, ...Read More

Stay on top of headlines

After completing my accreditation in public relations (APR) recently, a number of people said to me that they would find the oral part of the exam, where they question you about current events, the most challenging. (After a year-long process, you write for 3.5 hours then you have an oral ...Read More

Is RACE outdated?

Feminism with pole dancing Years ago, a boss asked me if I was a feminist, to which I quickly responded, “God no!” I didn’t burn bras and didn’t live my life just for the sake of being rebellious. Recently a highly educated, well-experienced PR colleague made the choice to be a ...Read More

“We have to fabricate a story.”

Back in June, I sat down with Don LaBelle, APR, FCPRS to chat about his public relations career, which spans some 50+ years. This story he shared was from 1957 when he served for six months in Sardinia with the air force. Don paints a picture of the Italian culture ...Read More