“We have to fabricate a story.”

Back in June, I sat down with Don LaBelle, APR, FCPRS to chat about his public relations career, which spans some 50+ years. This story he shared was from 1957 when he served for six months in Sardinia with the air force. Don paints a picture of the Italian culture in the 1950s and shares ...

How to Twitter

We did this video over the summer, before Twitter lists was introduced. Regardless, a good basic understanding of how you should tweet. Why people tweet came from a Pear Analytics report released in August.

Being Erica’s Facebook friend 4

Being Erica's Facebook friend
In early January this year I received a Facebook message from someone I hadn’t heard from since high school. When I read the message, it made me feel worse about the cold winter day that was already making me feel crappy. It was an invitation to organize our 15-year high school reunion. It hadn’t even ...

Advice for aspiring PR practitioners

Advice for aspiring PR practitioners
Public relations is the strategic management of relationships between an organization and its diverse publics, through the use of communication, to achieve mutual understanding, realize organizational goals, and serve the public interest. (Flynn, Gregory & Valin, 2008) The delivery of public relations has certainly changed drastically over it’s 100+ year history, but the basic elements ...

Start anywhere with social media 1

Start anywhere with social media
The thing I hear most with PR practitioners and their reluctance to get started with social media is that they don’t know where to start. Often people get intimidated with the technology. My advice: If you’re not afraid to have a conversation with a person, get over being intimidated by the technology. Social media is ...

About WheretoBegin.ca

About WheretoBegin.ca
When a friend suggested that I use my last name in the title of my new blog, I wasn’t convinced that I should. The only other time that I had used my name that way was to set a birth date for my stray dog Autumn by adding “ ’s birthday” to the calendar on ...

Traditional media meets social media: Twelve tips to live tweet a celebrity media blitz 2

Traditional media meets social media: Twelve tips to live tweet a celebrity media blitz
On January 28, 2009 @NAIT live tweeted a traditional media blitz with Canada’s Iron Chef Rob Feenie from Cactus Club Cafe, when he was announced as the Institute’s first Hokanson Chef in Residence. This was a big learning experience for us all. Below are twelve tips for anyone considering a similar live media blitz Twitter ...