Olympic games captivate emotions

Later this week, I am fortunate enough to be heading to the Olympics in Vancouver. It’s been a lifelong dream to actually experience the games first-hand. For me, the Olympics don’t keep me interested because of the politics or the controversies. It’s about the people who dedicate their lives for a chance at glory. I ...

Twitter events more effectively with ShareEdmonton

Twitter events more effectively with ShareEdmonton
Some PR practitioners have been turned off of Twitter because of all its “useless information” or have complained that Twitter’s audience is too small to have an effect on their communications campaigns. Reality is that much of the value can be found in applications that are built to support and share Twitter’s data. One such ...

The PR 2.0 philosophy

The PR 2.0 philosophy
Last year when I had the chance to meet Brian Solis at the CPRS National Conference I brought up the fact that like many PR practitioners, I constantly refer people to his conversation prism and that I thought the foreword he wrote for Deirdre Breakenridge’s PR 2.0 captured in three and a half pages the ...

Social media as a supplement

A few times a year I get the chance to speak to students about careers in public relations. In my discussions I always ask how many are on sites like Facebook. Not surprisingly most are, but I’m actually more intrigued by those who aren’t because they usually question its value altogether having seen what people ...

Start by being genuinely happy 1

This is about as personal as I will get in this blog, but I wanted to share this video that I had the opportunity to shoot this week. It can serve as a reminder to us all to begin by being happy. Steve Parent-Korbie was born with Cerebral Palsy and given a 5 per cent ...

“We have to fabricate a story.”

Back in June, I sat down with Don LaBelle, APR, FCPRS to chat about his public relations career, which spans some 50+ years. This story he shared was from 1957 when he served for six months in Sardinia with the air force. Don paints a picture of the Italian culture in the 1950s and shares ...

How to Twitter

We did this video over the summer, before Twitter lists was introduced. Regardless, a good basic understanding of how you should tweet. Why people tweet came from a Pear Analytics report released in August.

Being Erica’s Facebook friend 4

Being Erica's Facebook friend
In early January this year I received a Facebook message from someone I hadn’t heard from since high school. When I read the message, it made me feel worse about the cold winter day that was already making me feel crappy. It was an invitation to organize our 15-year high school reunion. It hadn’t even ...

Advice for aspiring PR practitioners

Advice for aspiring PR practitioners
Public relations is the strategic management of relationships between an organization and its diverse publics, through the use of communication, to achieve mutual understanding, realize organizational goals, and serve the public interest. (Flynn, Gregory & Valin, 2008) The delivery of public relations has certainly changed drastically over it’s 100+ year history, but the basic elements ...

Start anywhere with social media 1

Start anywhere with social media
The thing I hear most with PR practitioners and their reluctance to get started with social media is that they don’t know where to start. Often people get intimidated with the technology. My advice: If you’re not afraid to have a conversation with a person, get over being intimidated by the technology. Social media is ...