When you can’t say it

When you can't say it
‘No comment’ is a splendid expression. I am using it again and again. Winston Churchill A fellow PR practitioner shared his ink recently. “No comment” is a known no-no as a spokesperson, making it ironic. The other is just a good lesson given our reputations are everything.  Read more stories ‘Behind the ink.’

Sunday sight: The Titanic Story

Sunday sight: The Titanic Story
Near the bottom of Signal Hill in St. John’s, Newfoundland is the Johnson Geo Centre. Signal Hill is a National Historic site with stunning views of St. John’s harbour. Of course, some few hundreds of miles off its coast sunk the Titanic on April 15, 1912. (Interesting bit: In addition to its military history of battles between ...

Canadian social media policies, strategies + fears

Canadian social media policies, strategies + fears
When I was doing my graduate studies, one thing I found discouraging was the lack of Canadian-specific research about PR/communications. In the past few years, we’ve seen a number of efforts to rectify that, including the industry funded Communications + Public Relations Foundation yearly research project.* A project funded out of Mount Saint Vincent University, led ...

Medical marijuana PR

Medical marijuana PR
Over the last while, since the Canadian “courts have required reasonable access to a legal source of marijuana when authorized by a physician,” I’ve had a number of conversations with colleagues about communications surrounding the medical marijuana industry. What has come to my mind is the 1936 film Reefer Madness, described on IMDB as Cautionary tale features a ...

The one thing PR needs to measure

The one thing PR needs to measure
“The best insights are usually dead simple.” Kasi Bruno, VP Strategy and Cultural Insight, Y&R at #PRBootCampCAN  We have a natural tendency to overcomplicate things. Thing is, some stuff is really not that complicated. Public relations is one example where people have attached so much baggage and complexity. But it really doesn’t matter. PR can ...

Taking RACE to the next level 1

Taking RACE to the next level
It was over four years ago that I started realizing that work in organizational communications didn’t really fit its old model. Since 1963, people who work in communications have been using a version of the R.A.C.E. formula (research, action/analysis, communication, evaluation) created by John Marston in his book The Nature of Public Relations. In January ...

Humanistic roots to PR? A McLuhanesque probe 3

Last Monday, I attended my first Monday Night Seminar at the McLuhan Coach House – the way that was done in the Coach House when Marshall McLuhan was a professor at the University of Toronto. (I also wrote about the Coach House before and the walking tour from CBC’s Spark.) The Coach House Institute offered ...

Outtakes from our writing

Recently, my colleague Katie Charbonneau and I decided to co-author a practical paper on social media strategy to submit to an academic journal.  The fun part about co-authorship is the debate about what should be included and what we need to drop. There’s nothing like intelligent debate, especially with someone who happens to be as ...

Aren’t you just a little curious?

Ever since I can remember listening, there hasn’t been a shortage of news about people or organizations getting attacked for their religious choices. This week is no different with the most recent attacks on a Gatineau mosque. I’m struggling as I write this because attacks like this are often rooted in ignorance and ignorance can ...

Far from perfect, but imperfection is beauty 2

“Imperfection is beauty, madness is genius and it’s better to be absolutely ridiculous than absolutely boring.” ― Marilyn Monroe When I was a kid, I felt ripped off because the red maple leaf on Canada’s flag was nowhere to be found where I lived. I’d try to find any leaf that looked remotely the same ...