Posts Tagged ‘Traditional Media’
Recommend a Blog: Understanding media through Marshall McLuhan
In October, I came across this blog through Twitter when blogger Julien Smith posted "If you aren't reading this Marshall McLuhan blog, you can't really understand media, sorry." It was an interesting concept. Micheal Hinton, a communications consultant from Montreal, posts 300 days in a year about something Marshall McLuhan said and ...Read More
The “Date with Chef David Adjey” experiment
When we found out who our next Guest Chef in Residence was going to be ("Canada's Gordon Ramsay": Chef David Adjey from Restaurant Makeover), we knew we wanted to do something different in terms of social media, in addition to the traditional media we were inviting. Unlike with the launch ...Read More
The PR 2.0 philosophy
Last year when I had the chance to meet Brian Solis at the CPRS National Conference I brought up the fact that like many PR practitioners, I constantly refer people to his conversation prism and that I thought the foreword he wrote for Deirdre Breakenridge’s PR 2.0 captured in three ...Read More
Start by being genuinely happy
This is about as personal as I will get in this blog, but I wanted to share this video that I had the opportunity to shoot this week. It can serve as a reminder to us all to begin by being happy. Steve Parent-Korbie was born with Cerebral Palsy and given ...Read More
“We have to fabricate a story.”
Back in June, I sat down with Don LaBelle, APR, FCPRS to chat about his public relations career, which spans some 50+ years. This story he shared was from 1957 when he served for six months in Sardinia with the air force. Don paints a picture of the Italian culture ...Read More
Advice for aspiring PR practitioners
Public relations is the strategic management of relationships between an organization and its diverse publics, through the use of communication, to achieve mutual understanding, realize organizational goals, and serve the public interest. (Flynn, Gregory & Valin, 2008) The delivery of public relations has certainly changed drastically over it’s 100+ year history, ...Read More
Traditional media meets social media: Twelve tips to live tweet a celebrity media blitz
On January 28, 2009 @NAIT live tweeted a traditional media blitz with Canada’s Iron Chef Rob Feenie from Cactus Club Cafe, when he was announced as the Institute’s first Hokanson Chef in Residence. This was a big learning experience for us all. Below are twelve tips for anyone considering a ...Read More